Are Blipverts going to become reality? Clear Channel Eyes One-Second Radio Spots:
NEW YORK (AdAge.com) -- Clear Channel is discussing the idea of one-second radio spots with marketers and media buyers.
The real value of the Blinks, as they are being called, may be in the publicity they can generate. After all, you're already reading an article about them, and the short spots are only in the concept stage.
The radio giant, however, says it didn't think up Blinks as a promotional stunt. "It really is to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach the consumer with touchpoints that are new and surprising" said Jim Cook, senior VP-creative for Clear Channel Radio.
OK, so there's no video. They're not exactly Blipverts. They're Blinks. Still, I hope we don't see a bunch of drivers having their brains fried by one-second audio blasts and turning the roads into a mess of twisted metal. I mean, can you imagine the lawsuits?
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